Instagram’s terms of service make it a no-no to buy followers. Plus, social
consumers have become savvier and are much more likely to spot spammers and
suspicious activity on their feed.
Instead of buying fake followers, invest the time and money into creating a real
audience that will stick around and be an active community for your business. Here
are a few ways to do that:
- Use Hashtags
Hashtags are a key component to getting your content seen. They allow users to
follow specific hashtags, which will display your posts in their feed. You can use
either large, popular hashtags or smaller, more niche ones.
Hashtag research tools can help you find new hashtags for your content, and help
you keep track of how each one performs. However, it’s important to remember that
using too many hashtags can actually hurt your reach.
It’s also a good idea to create branded hashtags to build a community and
encourage user-generated content. Make sure that the hashtags are relevant to your
audience and fit naturally in your captions and comments.
- Create Engaging Posts
Aside from a well-optimized bio, posting engaging content on Instagram is key to
getting more followers. Achieve this by using images that are on-brand and use
complementary filters, as well as integrating quotes that reflect your brand’s values.
Posting a contest with an attractive prize is another great way to engage your
audience. These types of posts are also a great way to encourage user-generated
content, which will give your brand visibility with new users.
Carousels are a great way to share multiple photos and videos with your audience.
This type of Instagram content is a good way to tell a story, introduce your products,
and provide a step-by-step tutorial.
- Promote Your Posts
Boosting your Instagram posts is a great way to reach the right people and grow
your business. Using the Instagram platform’s ad manager, you can choose which
buyer persona to target and how much to spend on your ad.
If you post tasteful content about current trends, your followers may repost your
content on their feeds and further expand your reach. This is a great strategy for
generating new followers that are genuinely interested in what you have to say.
Instagram Carousels are another excellent way to promote your business. They are
highly engaging and a great way to share multiple photos or videos in a single post.
- Don’t Forget About Live Videos
In addition to boosting Instagram reach, using the platform’s live videos can also
increase your organic followers. Whether you’re sharing a step-by-step video recipe
or an interview with a customer or influencer, using this feature can boost your reach
and create more engaged followers.
If you’re unsure of how to use this feature, try posting a call-to-action that asks your
audience to comment their favorite tip or part of the video. This can be a fun way to
encourage engagement and build your brand community. Moreover, the video will
stay on your profile even after the live stream is over.
- Use IGTV
IGTV is a feature on Instagram that allows users to upload videos up to 10 minutes.
It is similar to Instagram Stories, except that your videos stay on your IGTV channel
forever. IGTV is also a great way to share tutorial videos, such as makeup tutorials,
cooking demos, and fitness classes.For more info, do visit this websitetheytlab.
You can also use IGTV to interview experts, tell your brand’s story, or take viewers
on a tour of your company’s office. Lastly, you can use IGTV to share testimonial
videos from your customers to build trust.
- Create a Reel
Reels are a great way to entertain or educate your followers. They’re also an
effective way to drive engagement and reach on Instagram. Plus, they can earn you
bonus Instagram dollars!
One fun, engagement-sparking way to use Reels is to create a challenge. Sephora,
for example, partnered with an influencer to host a Reel makeup challenge.
Another way to drive engagement is to use trending formats, music, and audio
tracks in your Reels. Keep an eye on Instagram trends so you can jump on new
content ideas and use them in your Reels before they’re gone.
- Grow Your Personal Account
If you have a personal account on Instagram, consider turning it into a business
profile so that you can use the platform’s analytics. This tool will help you figure out
the best times to post content. It will also give you a snapshot of how your
community is interacting with your posts.
Post content that’s designed to be re-shared. A good example is a behind the scenes
shot of your employees at work, or photos of food that are mouthwatering and made
to make someone’s tummy water. For example, fashion designer ANINE BING’s
Instagram feed includes her design studio and offers followers a peek behind the
curtain of her brand.