How to Boost Instagram Followers and Grow Your Business

Instagram’s terms of service make it a no-no to buy followers. Plus, social

consumers have become savvier and are much more likely to spot spammers and

suspicious activity on their feed.

Instead of buying fake followers, invest the time and money into creating a real

audience that will stick around and be an active community for your business. Here

are a few ways to do that:


  1. Use Hashtags

Hashtags are a key component to getting your content seen. They allow users to

follow specific hashtags, which will display your posts in their feed. You can use

either large, popular hashtags or smaller, more niche ones.


Hashtag research tools can help you find new hashtags for your content, and help

you keep track of how each one performs. However, it’s important to remember that

using too many hashtags can actually hurt your reach.

It’s also a good idea to create branded hashtags to build a community and

encourage user-generated content. Make sure that the hashtags are relevant to your

audience and fit naturally in your captions and comments.


  1. Create Engaging Posts

Aside from a well-optimized bio, posting engaging content on Instagram is key to

getting more followers. Achieve this by using images that are on-brand and use

complementary filters, as well as integrating quotes that reflect your brand’s values.

Posting a contest with an attractive prize is another great way to engage your

audience. These types of posts are also a great way to encourage user-generated

content, which will give your brand visibility with new users.


Carousels are a great way to share multiple photos and videos with your audience.

This type of Instagram content is a good way to tell a story, introduce your products,

and provide a step-by-step tutorial.


  1. Promote Your Posts

Boosting your Instagram posts is a great way to reach the right people and grow

your business. Using the Instagram platform’s ad manager, you can choose which

buyer persona to target and how much to spend on your ad.

If you post tasteful content about current trends, your followers may repost your

content on their feeds and further expand your reach. This is a great strategy for

generating new followers that are genuinely interested in what you have to say.

Instagram Carousels are another excellent way to promote your business. They are

highly engaging and a great way to share multiple photos or videos in a single post.


  1. Don’t Forget About Live Videos

In addition to boosting Instagram reach, using the platform’s live videos can also

increase your organic followers. Whether you’re sharing a step-by-step video recipe

or an interview with a customer or influencer, using this feature can boost your reach

and create more engaged followers.


If you’re unsure of how to use this feature, try posting a call-to-action that asks your

audience to comment their favorite tip or part of the video. This can be a fun way to

encourage engagement and build your brand community. Moreover, the video will

stay on your profile even after the live stream is over.


  1. Use IGTV

IGTV is a feature on Instagram that allows users to upload videos up to 10 minutes.

It is similar to Instagram Stories, except that your videos stay on your IGTV channel

forever. IGTV is also a great way to share tutorial videos, such as makeup tutorials,

cooking demos, and fitness classes.For more info, do visit this websitetheytlab.


You can also use IGTV to interview experts, tell your brand’s story, or take viewers

on a tour of your company’s office. Lastly, you can use IGTV to share testimonial

videos from your customers to build trust.


  1. Create a Reel

Reels are a great way to entertain or educate your followers. They’re also an

effective way to drive engagement and reach on Instagram. Plus, they can earn you

bonus Instagram dollars!

One fun, engagement-sparking way to use Reels is to create a challenge. Sephora,

for example, partnered with an influencer to host a Reel makeup challenge.

Another way to drive engagement is to use trending formats, music, and audio

tracks in your Reels. Keep an eye on Instagram trends so you can jump on new

content ideas and use them in your Reels before they’re gone.


  1. Grow Your Personal Account

If you have a personal account on Instagram, consider turning it into a business

profile so that you can use the platform’s analytics. This tool will help you figure out

the best times to post content. It will also give you a snapshot of how your

community is interacting with your posts.

Post content that’s designed to be re-shared. A good example is a behind the scenes

shot of your employees at work, or photos of food that are mouthwatering and made

to make someone’s tummy water. For example, fashion designer ANINE BING’s

Instagram feed includes her design studio and offers followers a peek behind the

curtain of her brand.