If you’re planning to migrate your website, it’s important to consider which pages are the most important. These pages generate organic traffic, contribute to revenue, and have many referring domains. A successful migration will focus on these pages. Read on to learn more about the steps to website migration. Here are some tips for your website’s most important pages:
Plan
A successful website migration begins with a proper plan. You need to understand how to migrate your content from the old CMS to the new one. There are three foundational stages to website migration. Before you begin, make sure you understand the current performance of the old website and your marketing goals. Investis Digital’s directors of strategic development will discuss these three foundational stages in detail. This way, you’ll know what to expect and how to best prepare for the migration.
Before the migration, you must measure the performance of your current website. This includes keyword ranking and site performance. By benchmarking your site against your competitors’, you can diagnose any inconsistencies and improve your performance. To begin with, you’ll want to determine which keywords are most relevant to your target audience. You’ll want to track keyword performance for both desktop and mobile versions of your site. Once you know which keywords are most effective, you’ll have a clear idea of which keywords to target.
Prepare
To avoid delays and costly mistakes, you must plan ahead and prepare for website migration.
To prevent these, you must schedule the migration during off-peak hours or times of low traffic. Remember that people are unlikely to visit a website that is slow to load. It is also important to consider the impact of Website Migration Tips on your paid media campaigns. If you fail to plan ahead, you will not have time to correct the problem. Listed below are a few steps you must take to prepare for website migration.
Plan the scope of the migration. Migrations can become complex even when the task is the easiest and most straightforward. Larger projects can quickly expand and scope creep can occur. Identify the changes in your business before you begin the migration. A website migration plan should address any changes that may affect your business as a whole. Lastly, make sure that your budget allows for any unforeseen costs or problems. If your budget is limited, you may want to consider hiring a professional for the job.
Execute
To execute website migration successfully, start by preparing for it. Build a solid plan outlining the steps of the migration process and areas of difficulty. Ensure that all data is properly transferred from the old website to the new one. Then, start testing. The most important part of a successful migration is to test every aspect of the new website. To execute a migration successfully, follow the steps below. These tips should guide you throughout the entire process.
If you’re planning to launch the new site near a peak season, it’s a good idea to launch it during a
slower time of year. For example, launch the site in quieter summer months. However, keep in mind that site migration is a time-consuming process and you’ll have to wait for the new site to go live. Consequently, your revenue will suffer, so don’t plan to implement it during a peak period.
Report
Before the site migration process begins, identify the objectives of the website. Key stakeholders will want to know how the migration will affect their business, and forecast both the best and worst scenarios. To determine which goals to address, gather analytics data and Google Trends to understand the general demand in your industry. Schedule the migration during slower periods, when staff resources are available, and based on agreed-upon objectives. As with any major project, the report should reflect the final product.
After migration, you should implement regular monitoring of traffic, priority keyword rankings, and performance metrics to pinpoint any issues that may occur. Ideally, this monitoring should begin before the migration, as this will help you compare pre and post-migration results. Tracking priority keywords and URLs will also help you determine if your website has suffered a downfall.
The post-migration audit should also measure traffic, engagement metrics, and page speed.
Avoid common pitfalls
Before you migrate your website, there are several pitfalls you should be aware of. These mistakes can have serious consequences, including a Google penalty and drastic drop in search engine results. So, it is crucial to plan carefully and ask the right questions beforehand. By doing this, you will have less time to deal with messes and issues after migration. Here are some tips for avoiding these pitfalls. Read on to discover more about how to migrate your website without any errors.
Don’t forget about 301 redirects. You should always make sure that your old URLs are correctly redirected, as ignoring them can hamper your SEO efforts and cause your visitors to have difficulty finding your content. You can avoid these mistakes by testing your redirects beforehand and making sure that people can still find your content. Changing URLs just to make a new one looks good will not do you any good.