Inside the Latest Crop of Expert-founded Beauty Brands

In an era when fingertips can be every bit as expressive as words, we asked nine manicurists from across the country to tell the story of their hometown. The SPF gave my skin a soft, supple feel—an indication that it also was keeping my skin hydrated throughout the day, which I suspect is thanks to the inclusion ofsqualane. More importantly, it didn’t leave significant traces of a white cast on my skin, a common issue amongst mineral sunscreens.

Best Anti-Aging Eye Serums

Kline added the caveat that that expertise can’t be too esoteric in marketing and communications. When you’re training the beauty expert to educate the client, you’ve got to put it in terms that they will understand. That’s something the science-backed brands have learned,” she said.

Side note, if you’re gonna go the lip liner route, it helps to have a pencil sharpener dedicated solely to your lip products. That way, you don’t ever have to deal with black or brown eyeliner bits getting all up in your soft pinks and whatnot.

Read more about humm soapworks here.

I loved using the Youth to the People Superfood air-whip moisture cream throughout 2023. The Mohini Beauty cream blush and Rare Beauty tinted moisturizer will be in my kit in 2024.

Meet the Next Generation of Beauty Experts Building Brands

In the Romantic period, Edmund Burke postulated a difference between beauty in its classical meaning and the sublime. The concept of the sublime, as explicated by Burke and Kant, suggested viewing Gothic art and architecture, though not in accordance with the classical standard of beauty, as sublime. Beauty for ancient thinkers existed both in form, which is the material world as it is, and as embodied in the spirit, which is the world of mental formations. Greek mythology mentions Helen of Troy as the most beautiful woman. Ancient Greek architecture is based on this view of symmetry and proportion. Hedonists usually restrict and specify the notion of pleasure in various ways in order to avoid obvious counterexamples.

All products featured are independently selected by Observer editors. When you buy something through our links, we may earn an affiliate commission that supports our work. From haircare kits and fragrance selections to sumptuous advent calendars and lavish lipsticks, these are the best beauty gifts that are sure to be a hit this season. Focus at least some of your posts around keywordsthat your audience is likely to type into Google. In addition to Bluemercury testing each brand, the company has also assembled a team of industry professionals.

It doesn’t matter if you’re on the hunt for the perfect present for the budding skincare enthusiast or shopping for a longtime makeup expert; we’ve done the hard work for you and found the loveliest beauty sets that they’re sure to absolutely adore. This social marketplace makes it easy for both occasional and professional resellers to list, share, and ship fashion, beauty, and home products. Any makeup or personal care item that has been used or opened is considered unsupported and aerosols, perfumes, and nail polish are banned.